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Active Campaign Reviews

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Overall Rating

5.0
9 Reviews
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About Active Campaign

ActiveCampaign is an all-in-one customer experience automation platform designed to help businesses build meaningful connections with their customers. With over 180,000 businesses using its platform, ActiveCampaign offers personalized email marketing, marketing automation, CRM features, advanced reporting, and seamless integrations. The built-in CRM allows businesses to manage customer relationships effectively and provides a 360-degree view of leads and customers. ActiveCampaign University provides training content to help users learn the platform and get up and running fast, including multilingual courses.

Active Campaign Pros & Cons

The pros of using ActiveCampaign include:

  • Advanced Marketing Automation: It excels in providing sophisticated automation workflows.
  • High Deliverability Rates: Ensures emails reach the intended recipients.
  • Ease of Use: The platform is user-friendly once familiarized.
  • Competitive Pricing: Offers good value for the features provided.
  • Robust Email Marketing: Strong capabilities in email campaign management.
  • Effective Segmentation: Allows precise targeting through detailed contact segmentation.
  • Comprehensive Reporting: Provides detailed insights into campaign performance.
  • Customer Support: Generally receives positive feedback for support services.

The cons of ActiveCampaign are:

  • Learning Curve: Can be steep for new users due to its range of features.
  • CRM Functionality: While available, it may not be as comprehensive as dedicated CRM solutions.
  • Cost: Some users find the platform expensive, especially when scaling up.
  • Customization Limitations: Certain aspects, like the dashboard, may lack full customization options.
  • Overwhelming for Simple Needs: May offer more power than necessary for those who only want basic email marketing.

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Active Campaign Customer Reviews (9)

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Zachary Bolton
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Apr 5, 2023
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Julie Armendariz
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Apr 5, 2023
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Christin Rothschild
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Rafael Foy
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Bradley Rodriguez
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Stefanie Walter
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Mar 30, 2023
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Mar 30, 2023

Active Campaign Customer’s Q&A

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Active Campaign Features and Benefits

Key features and benefits of ActiveCampaign include:

  • Marketing Automation: Streamlines marketing processes with automated email campaigns and customer journey mapping.
  • Omnichannel Marketing: Engages customers across email, SMS, social media, site messaging, and direct mail.
  • Email Marketing: Personalized email campaigns with high deliverability rates.
  • CRM Integration: Enhances sales processes by integrating with CRM systems.
  • Machine Learning: Predictive sending and lead scoring based on user behavior.
  • Segmentation: Detailed contact segmentation for targeted marketing.
  • Site Messaging: Communicates with customers directly on the website.
  • Analytics and Reporting: Provides insights into campaign performance and customer interactions.

These features aim to create personalized customer experiences, improve engagement, and ultimately drive sales growth. The platform's versatility allows businesses to tailor their marketing strategies to meet diverse needs.

Active Campaign Pricing

ActiveCampaign offers a range of pricing plans tailored to different needs and scales. The pricing varies based on the number of contacts and the features included. Here are the general tiers:

  • Lite: This plan includes basic features such as email marketing, marketing automation, and a customer support chat module. It's designed for those just starting out or with smaller lists.
  • Plus: This plan adds CRM features, landing pages, and advanced integrations. It's suitable for growing businesses that need more than just email marketing.
  • Professional: Aimed at larger businesses, this plan includes site messaging, attribution reporting, and advanced performance reporting.
  • Enterprise: The highest tier, offering custom reporting, custom mailserver domain, and dedicated account representative services.

Each plan's cost increases with the number of contacts. For example, prices can range from $15 to $145 per month for 1,000 contacts when billed annually. The platform often runs promotions or discounts, especially for longer-term commitments. For precise and current pricing, it's best to visit the official ActiveCampaign website and use their pricing calculator to get an accurate quote based on specific needs.

Payment Method

ActiveCampaign accepts the following payment methods for its subscription services:

  • MasterCard
  • Visa
  • American Express
  • PayPal

These options are billed on a recurring basis. However, Check and Wire Transfer payments are not billed recurrently. For annual plans over $1,000 USD or the equivalent, payment by wire or check is possible. To avoid service disruption, those using wire or check must reach out a week before the expiration date. Changes to the account will only be posted after the payment is finalized. To arrange payment with a wire transfer or check, contacting the Customer Experience Team is necessary. It is important to note that prepaid cards are not accepted, and resold accounts cannot use PayPal, wire transfer, or check as payment methods.

For PayPal payments, one can switch their payment method from the Billing & Upgrade page in the ActiveCampaign account. The process involves logging into the account, navigating to the Billing & Upgrade section, and editing the current payment method to connect a PayPal account.

Active Campaign FAQs

FAQ

Active Campaign Alternatives

Top alternatives to activecampaign.com include:

  1. ClickUp - Best for comprehensive marketing task management.
  2. Mailchimp - Known for a good mix of pricing, features, and ease of use.
  3. Zoho Campaigns - Ideal for native business suite integrations.
  4. Drip - Best suited for e-commerce email marketing.
  5. MailerLite - Recommended for blog websites.
  6. Campaigner - Offers advanced personalization.
  7. GetResponse - Great for conversion funnels.
  8. Moosend - Known for pre-built templates.
  9. HubSpot - Offers a robust CRM with marketing capabilities.
  10. AWeber - Provides a simple platform for email marketing and automation.

These platforms offer various features that may include email automation templates, lead scoring, behavioral tracking, advanced segmentation, scalability, analytics, reporting, and integration capabilities. Each alternative serves different business needs and offers unique advantages. It is beneficial to evaluate them based on specific requirements such as budget, ease of use, and the level of customer engagement desired.

FAQ

Active Campaign Return Policy?

ActiveCampaign's Refund Policy states that no partial or full refunds are provided. The right is reserved to modify, suspend, or terminate access to ActiveCampaign services at any time without notice or refund, particularly if there is a violation of the Terms of Service. Accounts that are terminated will not receive partial credit. Before making a commitment, it is recommended to try the software through a free trial to ensure it meets one's needs.

For account cancellation, if one is the Primary Admin, the process can be initiated from the Billing & Upgrade page. Depending on the plan, a free 1:1 session with a Success team member may be required during the cancellation process. For Commit Annually, Pay Monthly plans, any cancellation request will take effect at the end of the annual subscription period. Trial accounts can simply be allowed to expire without any charge unless manually upgraded to a paid account. If the account is under an ActiveCampaign service provider, they must be contacted for assistance with the cancellation process.

For those who accidentally committed to an annual plan and seek a refund, the best course of action is to contact the ActiveCampaign customer support team as soon as possible.

FAQ

How To Open A Active Campaign Account?

To open an account on activecampaign.com, follow these steps:

  1. Navigate to Contacts > Accounts.
  2. Click the "Add an Account" button.
  3. A modal window will appear. Complete all required fields in the modal.
  4. Click the "Add" button.

Once the account is created, it will be listed on the Accounts Overview page where it can be viewed and updated at any time. Additional details can be added to the account record, such as account name, URL, physical mailing address, phone number, and other relevant information. Custom fields can also be created to store additional data as needed. It's possible to edit account records individually or in bulk, and only Admins or users with the appropriate permissions can update certain fields like the Account Owner. For further personalization and segmentation, information collected in account fields can be utilized.

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